The power of the internet is both amazing and terrifying; we think we can all agree on that fact! The amount of disposable information that lies at the touch of our fingertips is unrivaled, yet the impact of people misappropriating their power online can be catastrophic. You’re probably wondering, “What spurred this blog topic? Why does DMC Atlanta, a company who works with clients on a face-to-face level rather than an online basis, choose to weigh in on such a controversial topic?” The answer for us is simple: online reviews. Both a blessing & a curse, we wanted to dive more into our culture and what people have to say about it online!
Now, because we take our online reputation seriously, someone reading over our reviews would state that our team, current and past, genuinely seem happy in their job responsibilities and growth. We work tirelessly to protect our brand by treating our team with respect, working with integrity, and offering ample advancement and earning potential to all team members. Every so often, though, we receive a new review, that reminds us how people take advantage of the anonymity of sites like Glassdoor and Google and write trivial sentiments like “the administrator was too bubbly.” Well, reviewer, we took a page for Elf’s book a long time ago and hire people who smile because smiling is contagious. Seriously, try it.
What amazes us isn’t negative feedback; in a sales/marketing industry, we’re conditioned to hear “no” more than “yes.” What shocks us is that instead of chalking up a bad restaurant meal, retail visit, or interview as an experience, we feel compelled as a generation to share it online. Whether it be to advise or to feel valued, each reviewer differs — we just can’t imagine a place of business that wouldn’t benefit from hiring “happy, bubbly” people. As Simon Sinek says, “You don’t hire for skill, you hire for attitude. You can always teach skills.”
At DMC Atlanta, we learned the value of hiring for attitude, in addition to aptitude, early on. We are proud to work with individuals who can sit in an hour of Atlanta traffic and still come to work excited and eager. Happiness is contagious; it breeds positivity, which, like wildfire, can spread through an organization, infecting everyone with purpose and passion. Similarly to the effects of happiness, though, contempt can dominate a company, leading to a slew of negative online reviews. Some companies may like to gamble with their hiring odds but we’ll always go with the sure bet — the person who’s already smiling in the interview.
Bottom line, the newest restaurant that opens across the street may not be for you, just as a career at DMC Atlanta might not be. However, we encourage people reading this blog to stop and think, if I have a 15 minute interview or work with the company for a week “Is my comment well thought-out, does it do my intelligence justice, does it paint an overall picture of the company, or is it just my singular experience, and am I doing others a service by leaving this review.” Most times, we find ourselves writing reviews to be heard, when, in fact, the same could be accomplished by emailing the company’s HR department with feedback. We think we speak for all businesses, small and large alike, when we say you can still be “heard” online, you just don’t need to be obtuse about your comments.
And like Buddy the Elf says, “[We] just like smiling, smiling’s [our] favorite.”